Future of Hydration in 2025 Concorso Terminato

Scopri i risultati del concorso Future of Hydration in 2025


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Ripresa del concorso

Show us how hydration will evolve by the year 2025

Show us how water will evolve in its taste, benefits, packaging, sensorial feel, formats and fusion with other categories by the year 2025.

A presentation with visual(s) and text (for the questions) – Maximum 3 pages per entry.

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6 Vincitori 64 Contribuenti 90 Media Accettati 30 Paesi 8 Lingue

Thank you all creators who have participated in this contest. We are amazed by your entries. Keep up the good work!

Premio della Giuria Vincitori

Selezione per il brand

volodymyr_moskalets
volodymyr_moskalets #1 Premio
volodymyr_moskalets 419.660 Punteggio creativo
  • Video
  • Scrittura creativa
  • Design dell'etichetta e del packaging
  • Photography
  • Script Writing
Ucraina

#1 Prize of 3.500 €

Water with unique benefits of Deodorant which could be targeted towards the growing senior population, active sports demographics as well as body-odor conscious females (especially 20-35y.o). This idea could help in enhancing I LOHAS brand`s spread in Health and Wellness portfolio while addressing functional (hydration, no bad smell) along with emotional need (giving confidence to users)

Il brand
volodymyr_moskalets
volodymyr_moskalets #2 Premio
volodymyr_moskalets 419.660 Punteggio creativo
  • Video
  • Scrittura creativa
  • Design dell'etichetta e del packaging
  • Photography
  • Script Writing
Ucraina

#2 Prize of 1.000 €

Added value water with benefit of hydration/thirst quenching and suppressing hunger. Changes base attitude/perception of water. Very suitable concept especially for Japan market where major part of working demographics (especially 30-45) start caring about weight gain. Very differentiated/unique product which could be prized on premium level.

Il brand
Samurai7
Samurai7 #3 Premio
Samurai7 294.500 Punteggio creativo
  • Design grafico
  • Video
  • Illustrazione
  • Scrittura creativa
  • Design dell'etichetta e del packaging
  • Photography
  • Script Writing
India

#3 Prize of 500 €

am really happy to win a prize in this particular contest. Thank you Eyeka.

This concept is very close to our in-market water brand`s offered equity of “Naturalness”. Benefit of anti-stress, anti-oxidant with smoothing smell and taste and that through “natural ingredients” and not chemical/scientific is very appealing. Additionally “low impact on environment” is another factor which is assessed as very important by Japanese consumers so having a “fully recyclable plastic packaging” is very interesting as well.

Il brand
kosheleva09
kosheleva09 #4 Premio
kosheleva09 173.770 Punteggio creativo
  • Design grafico
  • Video
  • Illustrazione
  • Animazione
  • Scrittura creativa
  • Design dell'etichetta e del packaging
  • Photography
  • Script Writing
Federazione Russa

#4 Prize of 500 €

Thank you for an interesting competition! This is our first victory! We are very much thought over the idea! For a long time it implemented! We are very happy!

Space/size of product is very important factor in Japan and minimization of product sizes if the current trend in Japan (powder detergent to concentrated liquid detergent, concentrated energy drinks etc.) Keeping this in mind along with the product having an eco-friendly bottle, it`s would be very appealing product to consumers. Package innovation for water would also generate substantial opportunities in terms of in-store product placements and further develop the brands image as a true leader/innovator in the market.

Il brand
yman0506
yman0506 #5 Premio
yman0506 191.590 Punteggio creativo
  • Design grafico
  • Illustrazione
  • Animazione
  • Scrittura creativa
  • Design dell'etichetta e del packaging
  • Photography
  • Script Writing
Malesia

#5 Prize of 500 €

Really grateful to be selected as one of the winners. Thanks, Eyeka.

Integration of technology and beverages is already happening in other industries (Nike-Nike Running Club, Vittel Refresh cap etc.) so considering developing new water intake occasion which would help in automatically intake water via our skin is very innovative and fore-sighted. Something our current in-market water brand works in conveying.

Il brand
000
000 #6 Premio
000 72.220 Punteggio creativo
  • Design grafico
  • Video
  • Illustrazione
  • Animazione
  • Scrittura creativa
  • Design dell'etichetta e del packaging
  • Photography
  • Script Writing
Stati Uniti

#6 Prize of 500 €

New water consumption occasion which are being developed/fostered right now in Japan are before and after sleep for pre-and-post hydration. Having similar to a drinkable water based mouthwash product would further help in catalyzing this activity.
Another opportunity with this could to towards B2B (to hospitals/dentists etc.) thus opening up a new channel for this value added water product.

Il brand

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