Risultati | Ice Cream Cabinet of the Future – Imagine a new concept of ice cream cabinet that creates a more engaging & connected shopping experience for ice cream lovers.

Scopri i risultati del concorso O freezer de sorvete do futuro

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Ripresa del concorso

Представьте себе новую концепцию холодильного шкафа, создающего более привлекательные условия и способствующего повышению продаж среди любителей мороженого.

Представьте себе новый холодильный шкаф для мороженого, который привлекает внимание, от которого невозможно оторвать взгляд и который провоцирует потребителя утолять голод только мороженым!

Презентация с иллюстрациями и текстом (максимум 4 страницы).

3 Vincitori 4 I Preferiti della Community 77 Contribuenti 82 Media Accettati 34 Paesi 9 Lingue

Unilever Unilever

Thanks so much for all your entries! We were really impressed with the creativity and uniqueness behind all of the designs, and its very obvious that a lot of thought had gone into each entry. It has opened up a whole new world of ideas to us, and it has given us an invaluable insight into what consumers want and expect from our branded cabinets. Thanks again for all your contributions, and congratulations to the winners!

Premio della Giuria Vincitori

Selezione per Unilever

theblueoctopus #1 Premio

theblueoctopus 230.610 Punteggio creativo

Design grafico
Illustrazione
Scrittura creativa
Design dell'etichetta e del packaging
Photography

Singapore

#1 Prize of 3.000 €

We thought this idea was the best when it comes to cut through design: esp liked that the design is vertical with a big transparent window (allowing better stand out) but at the same time it stays simple and does not seem to take too much space VS. other ideas. Also we liked some of the ideas around music, heat sensitive screens, and wifi availability.

Unilever

aline_ferreira #2 Premio

aline_ferreira 237.970 Punteggio creativo

Design grafico
Illustrazione
Scrittura creativa
Design dell'etichetta e del packaging

Brasile

#2 Prize of 1.500 €

We thought this idea was strong when it comes to actually being able to generate purchase interest. We really like the simplicity of this idea with the jackpot mechanic, and introducing an element of gamification to interest consumers. Also really liked the heart design on the top, thought that was an interesting way to change the cabinet without a very drastic re-think.

Unilever

kamshiyolga #3 Premio

kamshiyolga 28.180 Punteggio creativo

Design grafico
Illustrazione
Scrittura creativa
Design dell'etichetta e del packaging

Ucraina

#3 Prize of 500 €

We thought this idea was strong when it comes interactivity/engagement allowing people to connect with people in different locations, and it really spoke to the spirit of Walls i.e. encouraging connection and scciability. I believe this idea could be further developed by including a game mechanic rather than simple chat. But we liked it a lot and thought it was some of the most unique thinking.

Unilever