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Imagine a new concept of ice cream cabinet that creates a more engaging & connected shopping experience for ice cream lovers.

Imagine a new ice cream cabinet that grabs attention, engages people and connects better with them, to make ice cream the number one snack option!

Presentation with visuals and texts (4 pages max)

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Unilever Unilever

Thanks so much for all your entries! We were really impressed with the creativity and uniqueness behind all of the designs, and its very obvious that a lot of thought had gone into each entry. It has opened up a whole new world of ideas to us, and it has given us an invaluable insight into what consumers want and expect from our branded cabinets. Thanks again for all your contributions, and congratulations to the winners!

Premio della Giuria Vincitori

Selezione per Unilever

theblueoctopus
theblueoctopus #1 Premio
theblueoctopus 181.170 Punteggio creativo
  • Design grafico
  • Illustrazione
  • Scrittura creativa
  • Design dell'etichetta e del packaging
  • Photography
Singapore

#1 Premio di 3.000 € per Walls The Tower. Above it all.

We thought this idea was the best when it comes to cut through design: esp liked that the design is vertical with a big transparent window (allowing better stand out) but at the same time it stays simple and does not seem to take too much space VS. other ideas. Also we liked some of the ideas around music, heat sensitive screens, and wifi availability.

Unilever
aline_ferreira
aline_ferreira #2 Premio
aline_ferreira 192.650 Punteggio creativo
  • Design grafico
  • Illustrazione
  • Scrittura creativa
  • Design dell'etichetta e del packaging
Brasile

#2 Premio di 1.500 € per “Wall’s Heart”

We thought this idea was strong when it comes to actually being able to generate purchase interest. We really like the simplicity of this idea with the jackpot mechanic, and introducing an element of gamification to interest consumers. Also really liked the heart design on the top, thought that was an interesting way to change the cabinet without a very drastic re-think.

Unilever
kamshiyolga
kamshiyolga #3 Premio
kamshiyolga 61.060 Punteggio creativo
  • Design grafico
  • Illustrazione
  • Scrittura creativa
  • Design dell'etichetta e del packaging
Ucraina

#3 Premio di 500 € per World without borders!

We thought this idea was strong when it comes interactivity/engagement allowing people to connect with people in different locations, and it really spoke to the spirit of Walls i.e. encouraging connection and scciability. I believe this idea could be further developed by including a game mechanic rather than simple chat. But we liked it a lot and thought it was some of the most unique thinking.

Unilever

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  • bibolda Riga 1 bibolda 486.270 Punteggio creativo
  • ManuFF Riga 2 ManuFF 132.420 Punteggio creativo
  • msalomon Riga 3 msalomon 426.440 Punteggio creativo

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