Active Aging Concorso Terminato

Help people stay mentally active as they age

Inizio 11 ottobre 2016 Fine 06 novembre 2016 23:59 UTC Delibera Risultati dicembre 2016
11 ottobre 2016
06 novembre 2016 23:59 UTC
dicembre 2016


We are living longer and longer than ever before. Did you know that in the United States alone, the number of adults aged 65 and older will grow from 40 million in 2010 to 72 million by 2030? By then, more than one in five of the population will be 65 or older in the US and many other countries around the world.

However, unlike the prior generation, the new wave of seniors is not only living longer, but they are also healthier and more independent than older people from decades ago. They want to actively maintain their health throughout their senior years, rediscover their passions and hobbies, and finally “live purposefully” - use their gifts and talents to create more meaning for themselves and society. These people see their retirement as the beginning of a new journey during which they stay productive and active, mentally and physically. They believe finding a new purpose that combines continued income, personal meaning and service to their community is the key for them to stay young.

Now fast forward to the year 2030 and meet Susan, an ex-financial advisor in her late 60s. Susan had always loved performing arts so after she retired in 2028 she enrolled on a Modern Dance course at the local university to meet new people and maintain her physical health. This course inspired her to start a dance studio open to students of all ages. This is not only her new passion and source of income, but also an opportunity to feel useful for the community and apply her life-long knowledge and experience.

Now in her late 60s, Susan finds herself constantly on the move taking care of things at home, getting herself back and forth to the studio, and staying active in her favorite hobbies (photography and gardening).

She commutes daily using public transport, as well as her own self-driving car (we are in 2030 remember). When going downtown, sometimes she leaves her self-driving car at home and takes the train. Once she reaches downtown she uses fully autonomous on-demand car services to navigate between her dance studio, retail shops and cafes where she meets her friends. Susan is finding that, unlike her current active lifestyle, her daily commute remains a quite passive and boring routine which could be more purposeful. She is looking for ways to turn this mind-numbing time into something that could keep her mind active and engaged.

Our sponsor, a research and innovation company, wants to help people like Susan stay mentally engaged by providing her new solutions which will mentally stimulate her during her regular daily travels.

Sfida Creativa

Imagine a solution that provides a mentally stimulating experience to active seniors during their daily transportation routine(s) in 2030. 

You can imagine either a product or a service or maybe a mix of both. However, your idea should go beyond new vehicles or devices, and instead focus on new stimulating experiences that enable active seniors to:

  • Experience new situations and learn something new
  • Remain active and engaged within the community as they age, meet people and socialize
  • Sustain a stimulating, independent lifestyle
  • Enable them to develop positive mental health habits and help them stay focused, active and ready to deal with mental health setbacks as they age (loneliness, anxiety, fear, ruminating, depression, etc.) 

Your solution must be a part of their daily transport routine, not something to be used on vacation or special occasions only, while they travel on their own. 

Make sure your idea is not something that exists today or an improvement of existing things. Your solution should actively provide mental stimulation, increase focus and motivation, while decreasing stress and anxiety. Memory chips or neural implants are not what we are looking for in this contest. Autonomous cars can be part of the solution but not THE solution. 

Your idea could be implemented through an app, however if you propose an app make sure that it is the activities and experience that provide mental stimulation, not simply the app itself.

Your entry must be made of visuals and text.

Please make sure you answer the following questions:

  • How does your concept work? How does it keep seniors mentally active?
  • What active senior need or frustration does your concept address? What mental state does your idea help to overcome?
  • How does your concept ensure that people can remain active and engaged within the community as they age?
  • What makes your concept truly innovative – completely different from anything available today?




The examples are only provided to illustrate our expectations. Please do not use them in your submission or it will be rejected.

An example of a good service idea would be a navigation service that provides you with a ‘happy’ alternative route between two locations. Your itinerary is not based on time or shortest distance but on the places you discover and people you meet during this route, maximizing your positive emotions and experience during the commute. 

You can also get some inspiration from great products such as Jawbone UP paired with Automatic, which creates mindfulness around daily driving events, or The Social Yoga, a nomadic service that uses yoga, along with conversation, activities, and journaling as tools to stimulate deep thinking. 

A bad idea would be an app with a Sudoku game. While it does provide mental stimulation, it does not provide a user with any active experience but instead keeps him inactive and glued to the mobile screen.



Premio della Giuria

  • #1 Premio 3.500 €
  • #2 Premio 1.500 €
  • #3 Premio 1.000 €


Presentation with images and text. 5 pages max.

Criteri di Vincita

We are looking for truly innovative solutions that will stimulate senior people’s mental activity throughout daily mobility routines in 2030. Your concept should help people stay sharp, focused and motivated as they age.

Linee guida

Linee guida per questo concorso

  • Your solution must be part of the users' daily transport routine.
  • Please do a bit of research to make sure your idea does not already exist.
  • Do not only improve existing solutions. Invent things that are radically new.
  • We are not looking for new app ideas, however your concept can be implemented through an app or a website.
  • No vehicle ideas.
  • Your solution should promote healthy lifestyle through mobility.
  • Entries should be in English.
  • Your idea should be illustrated with visuals.
  • Authorizations and licenses to use protected elements (incl. music, photos..) must include at least: (i) the right to incorporate the protected elements in new works that are derived or based upon these elements, (ii) the right to use for commercial purposes and (iii) the right to use on the Internet. You must be able to provide a written proof of these authorizations and licenses at any time.

Linee guida standard eYeka

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  • Conserva una versione in alta qualità della tua reazione nel caso tu sia selezionato come vincitore.
  • Il tuo media deve essere frutto del tuo proprio lavoro per essere considerato ai fini del concorso.
  • Devi avere l'autorizzazione scritta di ogni autore ed attore che ha contribuito al lavoro.
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