How will you make Pantene exciting for young women during Valentine’s day?
Imagine a young woman in her twenties. She has her own unique point of view on life and doesn’t always live by the old rules from the past generation of her parents. Take Valentine’s day for example, the past generation celebrated it through candle light dinners, giving gifts and going out of the way to sweep their lovers off their feet. But this is not the case for young women anymore. They feel Valentine’s day is not just about romantic dinners, puppy love and giving romantic gifts, instead it should be about loving and pampering yourself first and having a healthy mind and body. They also feel that love should not just be restricted to only Valentine’s day but should be shown everyday by doing small and regular things with their partners to build a deeper connection and lasting relationships. They feel this is the best way to celebrate love. Hair is a big part of a women’s personality and they like to freely express themselves through their hair. Pantene promises to give women beautiful hair by making it healthier and strong. The problem is that younger generations perceive Pantene as an old brand that their mom would use.
How can Pantene tell young women that it gives them strong hair that is beautiful in a way that will make Pantene more exciting for them during Valentine’s Day?
Through an emotionally engaging and eye-catching poster with a tagline that breaks Valentine’s Day clichés, convince and excite young women about Pantene and how it gives them strong hair that is beautiful.