Wellness ice-cream Concorso Terminato

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Sfida

Ripresa del concorso

Make ice-cream that fits millennials who want to embrace a wellness lifestyle

Invent an ice-cream brand that fits millennials who want to embrace a wellness lifestyle.

4-pages presentation with images and text

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Unilever Unilever

Thank you for all of the wonderful entries we received. Some brilliant ideas, great designs, unique elements in either communication, business model or benefits. I had many of your ideas on our shortlist and found the final choice very hard. We are still working with many of the ideas to see which ones would truly win with consumers.

Please keep ideating and creating and I hope that you will see more wellness ice cream products coming to a place near you soon.

Premio della Giuria Vincitori

Selezione per Unilever

Evelyn_Green
Evelyn_Green #1 Premio
Evelyn_Green 93.460 Punteggio creativo
  • Design grafico
  • Scrittura creativa
  • Design dell'etichetta e del packaging
Singapore

#1 Premio di 5.000 € per Halo Superfood Ice Cream Unilever

I loved the rounded feel of a true millennial brand, with the combination of non dairy and superfoods that still sounded tasty. and beautiful packaging design and a beautiful care for the planet and growers. Well done.

Unilever
eepigni
eepigni #2 Premio
eepigni 79.720 Punteggio creativo
  • Design grafico
  • Video
  • Animazione
  • Scrittura creativa
  • Design dell'etichetta e del packaging
Spagna

#2 Premio di 2.500 € per The Fresh Start Initiative

I absolutely loved the fresh start thinking, combining artisanal daily made ice cream with an opportunity for getting people back into employment. A social purpose close to our hearts. Thank you.

Unilever
Mengboy
Mengboy #3 Premio
Mengboy 127.140 Punteggio creativo
  • Design grafico
  • Illustrazione
  • Scrittura creativa
  • Design dell'etichetta e del packaging
Malesia

#3 Premio di 1.000 € per Ohm

I really liked the way you designed and created this incredibly peaceful and wellness based brand and products. I could imagine myself taking a moment out and loved the notion of spa popsicles. Thanks.

Unilever
AnnaNThang
AnnaNThang #4 Premio
AnnaNThang 930.440 Punteggio creativo
  • Design grafico
  • Illustrazione
  • Scrittura creativa
  • Design dell'etichetta e del packaging
  • Photography
Stati Uniti

#4 Premio di 1.000 € per Breyers Botanicals ~ Ice Cream Tonics

I thought the design was wonderfully premium and mouth wateringly attractive ingredients, and loved the use of partnerships with chefs and herbologists to make this something different. Good job.

Unilever
depaccoteam
depaccoteam #5 Premio
depaccoteam 97.060 Punteggio creativo
  • Design grafico
  • Illustrazione
  • Animazione
  • Scrittura creativa
  • Design dell'etichetta e del packaging
  • Photography
Filippine

#5 Premio di 500 € per FIDA DIDA ICE CREAM

I really like the fresh and colourful nature of this fruit and veg ice cream brand, and the fact that you focused on a gourmet experience not a healthy one which was implicit. Thank you.

Unilever

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