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#CocaColaFreeze — Inject some cool and fizz into Frozen Sparkling Beverages! 

Frozen Sparking Beverages (or FSB for short) are a delicious frozen treat that’s between a beverage and a dessert. Because they take time to drink, they are a great mid-afternoon snack when socializing and catching up with friends or for a break with colleagues.

Young people (18 to 35 years old) usually buy them at fast food restaurants like McDonald’s. Because these drinks have been around for a while, people are starting to get tired of them.

We have a series of challenges to make young people fall in love with FSB again, by reinventing the beverages for special occasions and injecting some novelty in how they are promoted at McDonald’s.

Can you help us surprise young adults in a way that will make them crave frozen sparkling drinks again?

Coca-Cola® Freeze

2.500 € Illustrazione - Scrittura creativa

#CocaColaFreeze eYeka Express
Coca-Cola® Freeze
371Sfidanti
77Partecipanti
132Media proposti
103Media accettati

Coca-Cola® Freeze Pack

5.000 € Design dell'etichetta e del packaging

#CocaColaFreeze
Coca-Cola® Freeze Pack
693Sfidanti
95Partecipanti
184Media proposti
85Media accettati

Coca-Cola® Freeze Comm

5.000 € Design grafico - Illustrazione

#CocaColaFreeze
 Coca-Cola® Freeze Comm
749Sfidanti
82Partecipanti
119Media proposti
63Media accettati